Pepsi unveils Jarome Luai as its new Brand Ambassador

Pacific Industries Limited, through its Pepsi brand, has announced the four-time National Rugby League (NRL) premiership-winner Jarome Luai as its new Brand Ambassador.

Pepsi PNG unveiled the branding deal with Luai on Friday, August 28th, which was witnessed by the company’s chairman, Paul Chue, his two sons, and the management.

The contract is reportedly a five-year deal that will likely see the star player’s face plastered on billboards across PNG.

“Pepsi PNG is proud to welcome rugby league superstar Jarome Luai as our new Brand Ambassador,” the company said on its Facebook post.

“Bold, fearless, and impossible to ignore, Jarome brings the energy, confidence, and attitude that Pepsi is all about.

“With Jarome’s signing for the PNG Chiefs opening an exciting new chapter, the momentum is only getting started.”

Chairman Chue, who was the PNG Kumuls’ first-ever fullback, described Luai’s brand ambassadorial signing as inspiring and fitting.

“Jarome represents not only exceptional skill on the field but also humble beginnings and Pacific Islands heritage that resonate deeply with the people of Papua New Guinea,” he read in a statement.

“We believe in sport being a vehicle to inspire communities, develop youth potential, and foster unity across this beautiful country.

“As PNG moves closer to realizing the dream of a national NRL team, Jarome’s role is a beacon for all aspiring players and fans alike.”

Luai celebrated the moment alongside the pioneer Kumul #001, Paul Chue, bringing together the proud history of PNG rugby league and one of the NRL’s biggest stars.