BSP Launches 2026 Rugby League World Cup Campaign

As excitement builds ahead of the Rugby League World Cup (RLWC) 2026, BSP, the South Pacific’s International Bank, has officially launched its South Pacific regional campaign, “Backing Every Try, Backing Every Customer.”

The campaign highlights Bank South Pacific’s role as the Official Exclusive Banking Partner and Major Sponsor of the Rugby League World Cup 2026 and reflects the Bank’s commitment to supporting customers, communities, and economic opportunities across the South Pacific.

Spanning across Papua New Guinea, the Cook Islands, Fiji, Samoa, and Tonga, the campaign will champion the nations and teams representing the region on the world stage, including the PNG Kumuls and Orchids, Fiji Bati and Bulikula, Toa Samoa and Fetu Samoa, Mate Ma’a Tonga, and the Cook Islands Aitu.

The campaign recognizes that success is built through resilience, teamwork, and the support of those around us — values shared by Rugby League, BSP, and the South Pacific community.

BSP Group Chief Executive Officer Mark Robinson emphasized that the campaign was about more than sport. 

“Rugby League brings people together across the Pacific, and the World Cup creates an opportunity to celebrate Pacific pride, while reinforcing our commitment to helping customers achieve their goals and aspirations,” he said. 

Mr. Robinson added that the campaign draws a connection between scoring a try on the field and the personal milestones achieved by customers every day. 

“Every customer has their own try to score — whether it is purchasing a first home, paying school fees, building savings, or growing a business. BSP is here to help back our customers,” he said. 

The campaign will also showcase how the tournament will create opportunities for local businesses, entrepreneurs, and communities across the region.

“The Rugby League World Cup will create opportunities for communities to connect and the Pacific region to shine on the global stage. BSP is proud to play a role in supporting that progress,” CEO Robinson said. 

The campaign’s message, “Backing Every Try, Backing Every Customer”, reflects BSP’s belief that people and communities achieve more when they support one another. 

Over the coming months, the campaign will feature customer promotions, merchant activations, community engagement initiatives, staff activities, and digital content designed to celebrate Pacific pride and reward customers throughout the Rugby League World Cup journey.